OBJECTIVE:
To generate and execute successful communications, promotions and marketing campaigns to locate organizations
in advantage in relation with their competition and at the same time reach opportunities to generate additional
revenue for the organization.
CAREER HIGHLIGHTS:
As a creative director, I have had the opportunity to implement publicity campaigns with the purpose of generating a positive image for the company and at the same time I have worked and created additional income through the use of traditional media such as TV, Radio and printing press as well as on-line media such as Internet.
I count with the experience of working as a free agent offering advice and services to companies with needs in taking advantage of the electronic media.
For the last 5 years I have implemented and executed campaigns in local Hispanic Radio Stations and television to help them improve the company’s image for the community and at the same time to increase the advertisement companies’ preference.
During the last 2 years I have develop my knowledge as a Creative Director to unify Radio stations and Television image along the country. I have also helped the corporation to generate additional income through campaigns by promoting News content and at the same time creating television programs to encourage cross promotion campaigns among the different media for the company I work for.
By taking advantage of the different media resources, I have speeded up the content distribution along the Radio stations around the country allowing the company to save money in mailing services, minimizing the tapes usage and company’s campaign time implementation. With ten years of experience I have received 10 EMMY nominations and have been awarded with 4 EMMYS including Best Art Direction, Best TV promo and Best Animation and Graphic Design for two separated projects.
EXPERIENCE
• 4 EMMY award winner.
-Best animation & graphic design 2006
-Best animation & graphic design 2004
-Best creative direction 2004
-Best on air station promo
2003
2006-TO DATE
• Entravision Communications Corporation, Creative Director.
- Direction of the on air tv image of the Super Estrella, Tricolor and Jose networks
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Direction of the image of the Univision and Telefutura afiliates property of Entravision.
- Develop of the image of special events. (example: Reventon Super Estrella in L.A. )
• Develop of the image of the Tv show Reventón Super Estrella 2004,2005 and 2006.
2003-2005
• Imaging Director in Palm Springs DMA on charge of the KVER Univision,
KEVC Telefutura and KLOB Super Estrella.
• Broadcast design for the Palm Springs and Denver Univision News Cast.
• Graphic elements design for Entravision Communication Corportaion News
Cast.
• Develop of the Image of the Mega Concierto of Radio Romántica
94.7 and it’s especial tv show
• Develop of the image of the Tv show Reventón Super Estrella 04
• Develop of the image of the Tv show Concierto Romántico 94.7
• Design an implementation of www.notivalle.com since october 2003, with
over 12,000 hits.
• Special promotions
May 2003 to July 2004
• Editorial and graphic design of the magazine “Latinoamericanos”.
• Implementation of TV and Radio campaign.
• Jingle production
• WEB implementation
January 2002 to May 2003
• Imaging director in the Yuma-El Centro DMA on charge of the stations
Univision 7, Telefutura 54 and KWST Country, 99.3 Mexicanisima and 94.5 Superestrella.
• Image design of the first anniversary Superestrella 94.5
November 2001
• Speaker in the conference of “Post production and computer animation ” during the third international congress of communication of
the UABC (Universidad Autónoma de Baja California).
• Teaching of the course “Photo Applied to the Internet” during
the third international congress of communication of the UABC (Universidad Autónoma
de Baja California).
• Develop of the credit animation for the film “Hasta que la muerte
nos unio”
SOFTWARE SKILLS
• Adobe Photoshop
• Adobe After Effects
• Adobe Premiere
• Macromedia Director
• Macromedia FLASH
• Macromedia Dreamweaver
• Macromedia Fireworks
• Corel Draw
• Sonic Foundry ,Vegas Audio
• Sonic Foundry , Sound Forge
• 3d Studio Max
• Ciname 4d
• Microsoft Power Point
• Microsoft Word
• MacOs
• WINDOWS